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Do You Really Need Sales Training?
Is revenue flat or heading south? Time to invigorate the sales force with the latest sales techniques, right? New head of sales takes the reins with the job of transforming the revenue engine. Time to...
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Are Marketers to Blame for Lack of Alignment with Sales?
Marketers are the chief cause of misalignment within the revenue-generating functions of B2B companies if results of my recent poll are representative of the business world (which it isn’t because of...
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Why Are Sales and Marketing Usually Unaligned?
(I originally wrote this post for Lead Views, Leadformix’s blog. I’m re-posting it here.) At two different speaking engagements this month I asked the audiences of marketers if they thought the lack of...
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Do Marketers Have the Right Stuff to be Revenue Marketers?
In the past few months a cool new term has appeared on my radar. That term is, “revenue marketer”. Wish I had thought of it first. It defines a new level of marketing professional. While I’m energized...
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Where are You in the Evolution from Mad Men to Marketing Geeks?
It is a very exciting and challenging time to be a marketer, but it isn’t for the faint of heart or for those who refuse to learn new tricks. Evolution is not kind to the timid. Marketers today have a...
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